Why we started
Gains.
The UK isn’t what it was. Your hard-earned cash just doesn’t go as far as it used to – and it deserves to go further.
We started Gains because…
Most people in the UK want to feel better about their finances, but, it can feel overwhelming to get started.
Gains is here to help make your money go further on your everyday shopping, create budget plans that work for you, and make you feel more confident in your future.
Who we are
Gains is brought to you by the team behind Up The Gains, the UK’s leading personal finance education platform as featured in The Times, Metro, Express, Newsweek, Daily Mail and more. Over the last 5 years we’ve been sharing the information people need to get out of debt, start saving & investing and earn through side hustles.
Our message struck a chord – and millions of people have used what we’ve shared to get more from their money. But, thousands still find it difficult to keep up good financial habits. So now, we’re on a mission to help you take control of your money, and make your life less expensive via the Gains App.
The team behind Gains
Sammie Ellard-King
CEO & Co-Founder
Chris Barnes
COO & Co-Founder
Jamie Dunmore
CMO & Co-Founder
We Make Your Life Less Expensive
Save 2 hours a week managing boring finance spreadsheets, and get more from your everyday spending
Our Mission
To make your life less expensive. We’ve built your financial best mate, right in your pocket. No judgment, just help to get you into a better place than you were the year before.
Chat about your spending and see exactly where you can save, and get recommendations on how you can cut your everyday spending – without making sacrifices – it’s the app that does more than just save you money, it helps you make more of it.
On average Gains puts £1,091* a year back in your pocket.
